WOMMA State of WOM Measurement Presentation 2009

Did Walter send you here? If so, I'd love to hear comments about my presentation...

Today I will be giving the Annual State of Word of Mouth Measurement presentation [links to SlideShare] at WOMMA's 2009 Summit. This is my fourth year giving this presentation and I'm honored to have the chance to do so again. 

There are a few links I will reference in my presentation and I've invited audience members to visit this post so they can link through:

WOMMA Metrics Best Practices Guidebook

Olivier Blanchard's Presentation on Definitive Social Media ROI

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

White Paper on Building Customer Networks for Successful Word of Mouth Marketing

Google Trend Chart for "Social Media" and "WOM"

Combining Empirical Data With Simulations

Social Media Marketing for Dummies

Visit ChatThreads to learn more!

Comments

[James Clark]

Walter,

Really loved the presentation today. I was fortunate enough to be at last year's WOMMA and it's pretty amazing how far the industry has come in defining measurement for WOM. Not to say that it's been perfected in any way, but I do believe with the leadership of individuals such as yourself, and the collective co-operation amongst peer and competitors to openly share and discuss the topic there will be significant advancements in theory and methodologies.

Great presentation.

James Clark
Co-Founder
Room 214

[Walter Carl]

Thanks James. Look forward to talking more!

[Round and Brown]

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