Calling all WOMMA members interested in participating in the WOMMA Research and Measurement Council. We have a number of great initiatives planned for 2010 to follow up on some of our successes from last year. If so, contact WOMMA to get the call-in details. The call is scheduled for 3 pm Eastern on Thursday. Here's a blurb on what we do:
The Research & Measurement Council is responsible for developing projects, programs and tools that engage marketers and create understanding of the importance of integrating metrics and measurement into WOM and social media marketing campaigns. Projects the Research Council has worked on recently include the development of the Best Practices for Measurement Guidebook and revising the Terminology Framework. The Research Council is also actively involved in the education development of WOMMA’s annual Summit as well as judging the WOMMY Awards.
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