ChatThreads ChatterBox

PREVIEW: Integrated Social Media: Business Impact Study 2011 at ARF Audience Measurement 6.0

We're excited to announce a new study on social media in the marketing mix that will be premiering at the ARF Audience Measurement 6.0 conference ( #ARFAM6). ChatThreads and Ogilvy partnered to study what the true business impact is of social media. We used our BrandEncounter™ platform to track how consumers come into contact with five Quick Service Restaurant (QSR) brands and to measure the impact on their consumption frequency, amount spend, and shifts in brand perceptions.

At the conference we'll answer the following:

- Does social media impact "spend trend" (the likelihood that a consumer will increase the amount they spend at quick service restaurants) and how much they actually spent?

- Does social media impact "consumption trend" (the likelihood that a consumer will increase how many times they eat at a QSR) and how many times they actually eat at a QSR?

To be among the first to find out the answers to these questions and more be sure to attend our "Emerging Hot Topics" talk on Monday, June 13 @ 5:20 pm!

Listening 2.0: Social CRM and the Future of Social Listening

Be sure to check out what promises to be a thoughtful and informative webinar on social CRM and the future of social listening. I'm honored to be one of the panelists and will be sharing some exciting new developments for measuring online and offline WOM and social media which you won't want to miss! Details below. (If you're not a WOMMA member but want to participate shoot me an email at chatterbox AT chatthreadscorp DOT com)

March 18 - Listening 2.0: Social CRM and the Future of Social Listening

Presenter: Rob Key, CEO, Converseon

Panelists include:

-Dr. Walter Carl, Founder and Chief Research Officer,  ChatThreads

-Jeff Zabin: CEO, Gleanster

-Pauline Ores, Market Insights, Principal Consultant Social Insights Practice, IBM Corporation

Date: Thursday, March 18, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar18Webinar
Full details here: http://bit.ly/March18Info

WOMMA State of WOM Measurement Presentation 2009

Did Walter send you here? If so, I'd love to hear comments about my presentation...

Today I will be giving the Annual State of Word of Mouth Measurement presentation [links to SlideShare] at WOMMA's 2009 Summit. This is my fourth year giving this presentation and I'm honored to have the chance to do so again. 

There are a few links I will reference in my presentation and I've invited audience members to visit this post so they can link through:

WOMMA Metrics Best Practices Guidebook

Olivier Blanchard's Presentation on Definitive Social Media ROI

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

White Paper on Building Customer Networks for Successful Word of Mouth Marketing

Google Trend Chart for "Social Media" and "WOM"

Combining Empirical Data With Simulations

Social Media Marketing for Dummies

Visit ChatThreads to learn more!